Some Kickstarter campaigns turn out to be a major success while others fail. Why? Campaigns usually fail due to pretty common mistakes. To avoid this unwanted scenario it’s always good to learn a thing or two from a Kickstarter expert. In this post, we’re going to show you five lessons a Kickstarter expert wants you to know.
- Don’t ignore your backers
Let’s be honest here, the success of your campaign depends on the backers you have. Having support from family and friends is great because they love you and support your endeavors. However, backers on Kickstarter are crucial here. They are people who would buy a product or service you’re offering, but they also expect rewards. Many people make a mistake where they want backers to support their campaigns, but ignore their needs and sheer existence. You should strive to learn more about your backers in order to offer them more rewards and attract persons who are just like them. This will lead you to your success.
- Be specific and concise
If you have ever browsed campaigns on Kickstarter you have probably noticed many have a long story, tons of rewards, and a bunch of other things written down. This happens because the general belief is that the more content you have, the better your campaign gets. Not necessarily, though!
Too much text can be overwhelming and people tend to miss the core message. To avoid that problem you need to be specific and concise. Try to get your message across without using too much text. More than three to five lines of straightforward content are too much for most people.
You don’t need to embellish anything, just stick to the core message, specific reward, and other useful and important information.
- Be realistic
Before you publish a campaign on Kickstarter you need to think about fundraising. What is the minimum amount you need to get your project started? Opt for that amount then. It’s not uncommon for people to set a fundraising goal that is well above the amount they actually need. This sets them up for failure immediately. You’re more likely to reach fundraising goals when you are realistic.
- Consider the length of your campaign
The length of the campaign matters, but most people find it difficult to determine the right timeframe. The maximum Kickstarter campaign time is 60 days. There is no need to rush. Give your campaign enough time to attract backers and funding.
- Talk about your product
Contrary to the popular belief your job is not done when you post the campaign on Kickstarter. You need to talk about your product and show the value you’re providing. For many users, a video is a good idea to show how great the product is and demonstrate your credibility. But if you’re not a video maker and have no budget to hire one, then you can communicate with backers both online and offline to build trust.
Need help with the Kickstarter campaign? Then Kickstarter expert SamitPatel.net can help you out. Visit the website to learn more.
Samit Max Patel 